Advanced statistics
What was done
We deployed a high-resolution tracking system capable of capturing up to 20,000 events per session, offering an exhaustive view of the user journey. This system natively integrates Google Analytics 4 data and reports performance indicators directly from Google Search Console.
To optimize the technical health and SEO of the domain, we implemented semi-automation of 404 redirects, allowing navigation errors to be addressed in real-time. Finally, specific tracking was configured to measure editorial engagement, including participation rates in interactive quizzes and white paper download volumes, transforming every interaction into actionable data.
Client benefit
Thanks to this data infrastructure, the estate has total visibility into the effectiveness of its content strategy. The client can now precisely identify which editorial levers convert best and adjust marketing investments based on a reliable ROI measurement. Automated management of technical errors ensures a fluid user experience and sustainably preserves the site's SEO authority.
