An AI-powered editorial back-office, not just a CMS
What was done
We designed an intelligent back-office for Château Cazebonne that breaks away from the classic passive CMS model. Instead of a simple input tool, we developed a generation engine structured around personalized drafting plans. Each editorial theme (forgotten grape varieties, specific terroirs, product sheets) has its own software logic, dictating the semantic angle, structure, and tone to the AI to ensure high-value production.
To guarantee absolute technical precision, we integrated a truth glossary acting as a single source of truth (SSOT). This reference locks in viticultural and pedoclimatic information, eliminating any risk of hallucination regarding vintage characteristics. The system includes batch processing features for massive catalog updates, complemented by an anti-bias regeneration button allowing for the full renewal of content with a single click. Finally, dynamic SEO metadata management is automated, including or excluding categories based on strategic relevance.
Client benefit
This system transforms the role of the teams: from laborious manual writing, the work evolves toward high-level editorial supervision. The estate gains agility and productivity, becoming capable of deploying an exhaustive and technically flawless content strategy. This approach paves the way for GEO (Generative Engine Optimization), ensuring Château Cazebonne dominant visibility in responses provided by conversational AIs and next-generation search engines.