Custom Sector-Specific CRM

This young cosmetics brand, distributed through a pharmacy network, was facing excessive licensing costs related to HubSpot, their previous CRM solution. Field teams required a specific business interface rather than a complex tool managing unnecessary features. The challenge was to design a proprietary tool capable of driving commercial performance by point of sale. It was also necessary to centralize distribution data without sacrificing operational agility.

Good Morning AI designed a proprietary CRM platform whose home page was conceived as a sector-specific steering cockpit, directly integrating key performance indicators of the network.

The interface is structured around the following elements:

• A Business Dashboard displaying real-time penetration rates by pharmacy, average sell-in/sell-out, and shelf presence scores.
• A simplified navigation bar providing immediate access to strategic modules: Pharmacy Management, Visit Tracking, Product Catalogs, and Reporting.
• Regional performance widgets allowing for the comparison of sales targets against field achievements via dynamic charts.

By replacing a generic tool with this verticalized CRM, the brand now has an intuitive solution that displays critical figures upon login, facilitating rapid decision-making while eliminating monthly licensing fees.