Winemakers & wine estates

You are not short of wine.
You are short of a direct channel.

Estate website, store, cellar-door CRM and vintage content: we operate the digital system that grows your direct sales without adding headcount.

The reality

Three tensions every wine estate knows

Selling direct vs running the vineyard

Direct sales generate the estate’s strongest margins, but require a daily commercial presence that the growing season rarely allows.

Telling your terroir story vs producing content

Your story is your strongest sales argument, yet it is precisely what nobody has time to write, photograph or publish.

Customer database vs address book

Cellar-door, trade fair, wine show and export customers live in separate spreadsheets, making timely vintage follow-ups impossible.

Our wine industry expertise

We do not sell you a website. We operate your direct sales.

Estate website & local search

A website that reflects your estate: wines, vintages, plots, tours and tastings. Structured for local SEO and the generative engines that now recommend wines.

  • Wine and vintage pages generated from your technical sheets
  • Google Business Profile and tasting reservations
  • Product and review markup, plus EN/DE translation for export

Compliant online store

A store ready for wine-specific requirements: mixed cases, tiered shipping, taxes, alcohol advertising notices, age checks and specialist carriers.

  • Mixed cases, en primeur, allocations and pre-orders
  • Separate trade and consumer pricing
  • Automated payments, logistics and order tracking

Cellar-door CRM & wine club

One customer database for the cellar door, trade fairs, online sales and export, with timely follow-ups for new vintages, repeat orders and events.

  • Import and deduplication of existing spreadsheets
  • Consumer, trade and club segments with email sequences
  • Wine club subscriptions and referral programs

Always-on vintage content

An editorial production system where AI drafts and you approve: tasting notes, food pairings, harvest diaries, social posts and newsletters.

  • Tasting notes adapted for the website, labels and trade sheets
  • An editorial calendar aligned with the vine cycle
  • Visuals and short videos for Instagram and newsletters

Sales performance

One dashboard for direct sales, average order value, repeat purchases, stock by wine and event performance. Decisions based on numbers, not instinct.

  • Direct-to-consumer performance vs distributors and merchants
  • Stock alerts by wine and vintage
  • A commented monthly report

Wine tourism & events

Tours, tastings, harvest experiences and private events managed online, with calendars, capacity, deposits and reminders—without endless phone calls.

  • Online booking with capacity and time slots
  • Deposits, SMS/email reminders and post-visit follow-ups
  • Converting visitors into wine club customers
Selected work

Built for wine and spirits producers

View all case studies
How we work

From assessment to operations, in step with the vintage

01

Estate assessment

Half a day with you to review sales channels, customer data, existing tools, seasonality and direct-sales goals.

02

Application personalization

We adapt proven business applications to your estate—identity, wines, pricing and logistics—accelerated by AI.

03

Go live

Website, store, CRM and content delivered in a few weeks, including training for the cellar-door team.

04

Operations & iteration

We operate campaigns and content in step with the vintage, backed by a monthly performance review.

Audits from €1,000 excluding VAT; application personalization from €2,000 excluding VAT. You retain ownership of your data, customer database and content.

Tell us about your wine estate project

Tell us where you stand on direct sales, export, wine tourism, customer data and content. We will come back with an initial assessment and a costed recommendation.