Direct sales generate the estate’s strongest margins, but require a daily commercial presence that the growing season rarely allows.
Telling your terroir story vs producing content
Your story is your strongest sales argument, yet it is precisely what nobody has time to write, photograph or publish.
Customer database vs address book
Cellar-door, trade fair, wine show and export customers live in separate spreadsheets, making timely vintage follow-ups impossible.
Our wine industry expertise
We do not sell you a website. We operate your direct sales.
Estate website & local search
A website that reflects your estate: wines, vintages, plots, tours and tastings. Structured for local SEO and the generative engines that now recommend wines.
Wine and vintage pages generated from your technical sheets
Google Business Profile and tasting reservations
Product and review markup, plus EN/DE translation for export
Compliant online store
A store ready for wine-specific requirements: mixed cases, tiered shipping, taxes, alcohol advertising notices, age checks and specialist carriers.
Mixed cases, en primeur, allocations and pre-orders
Separate trade and consumer pricing
Automated payments, logistics and order tracking
Cellar-door CRM & wine club
One customer database for the cellar door, trade fairs, online sales and export, with timely follow-ups for new vintages, repeat orders and events.
Import and deduplication of existing spreadsheets
Consumer, trade and club segments with email sequences
Wine club subscriptions and referral programs
Always-on vintage content
An editorial production system where AI drafts and you approve: tasting notes, food pairings, harvest diaries, social posts and newsletters.
Tasting notes adapted for the website, labels and trade sheets
An editorial calendar aligned with the vine cycle
Visuals and short videos for Instagram and newsletters
Sales performance
One dashboard for direct sales, average order value, repeat purchases, stock by wine and event performance. Decisions based on numbers, not instinct.
Direct-to-consumer performance vs distributors and merchants
Stock alerts by wine and vintage
A commented monthly report
Wine tourism & events
Tours, tastings, harvest experiences and private events managed online, with calendars, capacity, deposits and reminders—without endless phone calls.
Online booking with capacity and time slots
Deposits, SMS/email reminders and post-visit follow-ups
From assessment to operations, in step with the vintage
01
Estate assessment
Half a day with you to review sales channels, customer data, existing tools, seasonality and direct-sales goals.
02
Application personalization
We adapt proven business applications to your estate—identity, wines, pricing and logistics—accelerated by AI.
03
Go live
Website, store, CRM and content delivered in a few weeks, including training for the cellar-door team.
04
Operations & iteration
We operate campaigns and content in step with the vintage, backed by a monthly performance review.
Audits from €1,000 excluding VAT; application personalization from €2,000 excluding VAT. You retain ownership of your data, customer database and content.
Tell us about your wine estate project
Tell us where you stand on direct sales, export, wine tourism, customer data and content. We will come back with an initial assessment and a costed recommendation.