Automated Visual Generation for Social Media

Camille, Marketing Director for this cosmetics brand, contacted us because her two-person team was overwhelmed by visual requests.

Between product launches, contests, weekend stories, and educational carousels about ingredients, they had to produce about sixty visuals per month — all while staying on-brand and respecting signature color codes and typography.

Result: endless back-and-forth with a freelance graphic designer, exploding deadlines, and posts published two weeks behind the editorial schedule.

Her request was clear: Give us a simple way to generate our visuals without waiting for the designer, but without breaking the brand identity.

We built a custom visual generation studio:

• Templates locked into the brand's identity (colors, fonts, margins)
• An interface where the team just enters a title, text, product, and format (post, story, reel cover)
• AI-generated lifestyle images consistent with the brand's universe
• Automatic export in the correct formats for Instagram, TikTok, and Pinterest
• One-click validation by the director before publication

The graphic designer retains control over signature campaigns, and the team produces everything else autonomously.

From 60 visuals per month painfully delivered, we moved to 150, at no extra cost.