AI Sales Advisor for a Bordeaux Winemaker

Château Cazebonne is a dynamic estate in the Graves region with an advanced e-commerce strategy. This wine producer noticed that online visitors often felt lost when faced with the diversity of the catalog, thereby limiting spontaneous conversion. The challenge was to digitally recreate the expertise of a sommelier capable of guiding users according to their specific tastes. Furthermore, the brand wanted to remove the psychological barrier related to shipping costs, which led to numerous abandoned carts. The objective was therefore to offer ultra-personalized guidance to encourage purchasing.

We designed and integrated an intelligent conversational agent specialized in oenology to support the user from discovery to transaction:

• Interactive Recommendation: The AI identifies customer needs in natural language (occasion, budget, aromatic profile) to suggest the estate's most suitable cuvées.
• Cart Management: To streamline the experience, the chatbot can directly add the recommended bottles to the cart on behalf of the user.
• Marketing Nudge on Shipping Costs: The AI calculates the remaining amount to reach free delivery thresholds and intelligently suggests the ideal complementary product to finalize the order.
• Education and Reassurance: The tool answers technical questions about winemaking methods and food-wine pairings, strengthening confidence before purchase.
• Analytical Dashboard: Tracking purchase intent and recurring questions to optimize the site's commercial discourse.