Digital Academy and AI for Sommelier Expertise
Client challenge
Château Cazebonne wanted to transform its website into a true hub for audience engagement and expertise for wine lovers. The challenge was to offer an engaging training tool capable of diagnosing the visitors' level while promoting the estate's specific expertise, particularly regarding forgotten grape varieties. The client needed a system capable of managing a high volume of pedagogical content while ensuring the collection of qualified leads. The final objective was to build community loyalty through an interactive and personalized experience powered by an expert artificial intelligence.
What we did
Good Morning AI developed an adaptive learning and training ecosystem based on a quiz engine of 582 questions and an augmented AI Sommelier for flawless expertise on viticultural heritage.
Artificial Intelligence and Business Expertise
To ensure the relevance of answers, particularly on the complex themes of forgotten grape varieties, we structured the AI according to a three-layer architecture:
- Layer 1: Data Structuring: Implementation of a rigorous knowledge base classifying each wine by grape variety, color, and vinification style to ensure absolute technical consistency.
- Layer 2: RAG (Retrieval-Augmented Generation) Enrichment: Connecting the AI to Château Cazebonne's editorial archives and technical specifications, allowing the tool to draw in real-time from the estate's actual expertise to respond accurately.
- Layer 3: Continuous Optimization: Implementation of an iterative learning loop allowing for the continuous refinement of AI responses based on user interactions and expert feedback.
Gamification System
- Intelligent Quiz Engine: Weighted draw algorithm favoring new questions across 13 themes and 4 difficulty levels.
- Badge System: Collection of 17 honorary titles (The Cellar Master, Prince of Médoc) to encourage retention and progression.
- Management Interface: A comprehensive back-office including a question CRUD, a duplicate detector, and an analytical dashboard for tracking qualified leads.